Titulo | Little Girls Hijack Age Warning During Prime Time |
Agência | Duval Guillaume |
Campanha | Little Girls Hijack Age Warning During Prime Time |
Anunciante | PLAN |
Marca | PLAN Belgium |
Data da primeira Transmissão/Publicação | 2014 / 10 |
Sector Empresarial | Acções caridade, fundações, voluntariado |
História | By hijacking age warnings before 12+ movie trailers, Plan Belgium confronts the general public with the practice of child marriage. In these touching movies, 3 separate girls tell an emotional story and paint a true picture about this horrible tradition. |
Problema | Every minute 27 girls are forced into marriage. That's 2 every second. Child marriage is a global problem. The practice violates girls' human rights, curtails their education, harms their health and sharply constrains their future. The start of a solution is simple: more education. Getting girls to school means delaying marriage. And by becoming a Plan parent that's exactly what you're helping to achieve. |
Tipo de Mídia | Televisão e Cinema |
Comprimento | |
Redator | Ralf De Houwer |
Director de arte | Jonas Caluwe |
Director criativo | Geoffrey Hantson |
Director criativo | Katrien Bottez |
Account Manager | Jef Leysen |
Director de contas | Elke Janssens |
Planeador estratégico | Piet Wulleman |
Planeador estratégico | Sophie Jadoul |
Planejador de Mídia | Melissa Van Houtte |
Produtor da agência | Marc Van Buggenhout |
Produtor da agência | Tuyen Pham |
Produtora | Geronimo |
Realizador | Dirk Domen |
Director de fotografia | Piet Deyaert |
Produtor executivo | Jasper Moeyaert |
Production Assistant | Mathias Kerner |