Titulo | Six-Second Ambush Advisories |
Brief | Sexualization in popular media contributes to violence against women. So the YWCA decided to warn young viewers about the content they’re about to watch. By hijacking YouTube’s advanced ad targeting to run unskippable six-second warnings in front of specific music videos (YouTube’s most popular content) that objectify women and men. |
Agência | Rethink Communications Inc. |
Campanha | Six-Second Ambush Advisories |
Anunciante | YWCA |
Marca | YWCA |
Posted | Fevereiro 2019 |
Sector Empresarial | Instituições, organizações não governamentais |
História | The YWCA of Vancouver is a progressive, non-profit organization dedicated to achieving women’s equality. Their mission is to build better futures for children, youth and women. Through advocacy and integrated services they work to foster economic independence, wellness and equal opportunity. |
Tipo de Mídia | Interatividade |
Director criativo | Ian Grais |
Director criativo | Chris Staples |
Director criativo | Mike Dubrick |
Director criativo | Aaron Starkman |
Redator | Jordon Lawson |
Redator | Max May |
Director de arte | Pamela Rounis |
Produtor da agência | Megan O |
Estrategista | Aliz Tennant |
Estrategista | Gordon Zhang |
Estrategista | Rose Koo |
Account Manager | Rachael Sawer |
Account Manager | Chelsea Stoelting |