Aaron Starkman
Partner, Creative Director at Rethink Communications Inc., Toronto
North York, Canadá
TituloSix-Second Ambush Advisories
BriefSexualization in popular media contributes to violence against women. So the YWCA decided to warn young viewers about the content they’re about to watch. By hijacking YouTube’s advanced ad targeting to run unskippable six-second warnings in front of specific music videos (YouTube’s most popular content) that objectify women and men.
Agência
Campanha Six-Second Ambush Advisories
Anunciante YWCA
Marca YWCA
PostedFevereiro 2019
Sector Empresarial Instituições, organizações não governamentais
História The YWCA of Vancouver is a progressive, non-profit organization dedicated to achieving women’s equality. Their mission is to build better futures for children, youth and women. Through advocacy and integrated services they work to foster economic independence, wellness and equal opportunity.
Tipo de Mídia Interatividade
Director criativo
Director criativo
Director criativo
Director criativo
Redator
Redator
Director de arte
Produtor da agência
Estrategista
Estrategista
Estrategista
Account Manager
Account Manager

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