Branch Out Neurological Foundation - "Roomates"

Rethink Communications Inc.

Rethink Communications Inc. Toronto, Canadá

3617

Titulo	Roomates
Agência	Rethink Communications Inc.
Campanha	Stranger's Voice
Anunciante	Procure
Marca	Branch Out Neurological Foundation
Posted	Novembro 2018
Sector Empresarial	Instituições, organizações não governamentais
História	To simulate the effects of Alzheimer’s, we handed out custom phone cards for people to call friends and family anywhere in the world for free. What they didn’t realize was that their call was being routed through a hacked VoIP phone server which modulated their voice to make them sound unrecognizable to the person they were calling. At the end of the conversation, they received a pre-programmed voice message and text which let both parties know they just experienced how Alzheimer’s turns loved ones into strangers. They were also encouraged to visit the Branch Out Neurological Foundation website to learn more about Alzheimer’s research and to donate. With permission, we used some of the conversations in 60 second PSA radio spots.
Tipo de Mídia	Rádio
Comprimento	60 seconds
Director criativo	Aaron Starkman
Director criativo	Dré Labre
Director criativo	Ian Grais
Director criativo	Chris Staples
Director de arte	Jake Bundock
Director de arte	Joel Holtby
Redator	Andrew Chhour
Produtor	Heather Blom
Digital Producer	Todd Harrison
Developer	Ken Malley
Print Producer	Narine Artinian
Produtor	Kat Stewart
Director criativo	Dustin Anstey
Engineer Developer	Ryan Chalmers
Executivo de contas	Scott Lyons