IKEA - "Lamp Recycled"

Rethink Communications Inc.

Rethink Communications Inc. Toronto, Canadá

17400

Titulo	Lamp Recycled
Agência	Rethink Communications Inc.
Campanha	Lamp
Anunciante	IKEA
Marca	IKEA
Data da primeira Transmissão/Publicação	2018 / 9
Sector Empresarial	Utensílios domésticos, decoração e jardinagem
História	20 years ago, IKEA was the poster child for disposable furniture. But times have changed. The brand is becoming more sustainable and is becoming a leader in reusable materials. IKEA wanted to tell the world about this change, and incredibly, they wanted to encourage people to re-use their items instead of buying new ones.The solution was to re-use something iconic to the brand to deliver this message.
Tipo de Mídia	Televisão
Comprimento	76 seconds
Colorização	Alter Ego
Pós produção	Rooster Post Production
Director criativo	Aaron Starkman
Director de arte	Joel Holtby
Redator	Mike Dubrick
Producer	Anne-Marie Martignago
Realizador	Mark Zilbert
Director de fotografia	Todd Martin
Produtora	Scouts Honour
Editor	Marc Langley
Editor	Nick Graves
Empresa de produção	Rooster
Colorist	Eric Whipp
Color Assist	Mariya Guzova
Efeitos especiais	Fort York
Agency Account Team	Caleb Goodman
Agency Account Team	Sarah Riedlinger
Agency Account Team	Marie Lunny
Agency Account Team	Becky Rudson
Sound Design and Mix	Vapor RMW
Composer Producer	Ren Klyce
Director criativo	Mike Dubrick
Director criativo	Joel Holtby
Director criativo	Ian Grais
Director criativo	Chris Staples
Estrategista	Sean McDonald
Estrategista	Stacy Ross
Produtor de linha	Rita Popielak
Online lead	Ernie Mordak
Audio Post Production	Mit Out Sound