Titulo | Scissor Kick |
Agência | Wieden + Kennedy |
Campanha | The Band - EA |
Anunciante | Electronic Arts Inc. |
Marca | EA |
Posted | Dezembro 2007 |
Produto | Rock Band |
Sector Empresarial | Consolas de videojogos |
Legenda | Start a Band. Rock the World. |
História | Moments before a big concert, four teenage rockers are standing on stage, holding their Rock Band gear. The bass player, Sarah, practices a scissor kick that impresses her band mates. Everyone, that is, except Eric the guitar player, who is confused by the notion of having two people in the same band both doing scissor kicks. |
Problema | To create excitement around the launch of Rock Band and establish the game as the top title within the music video game category. |
Tipo de Mídia | Televisão |
Comprimento | |
Mercado | Estados Unidos |
Trilha sonora | Dont Fear the Reaper |
Pós-produção | Joint Editorial House |
Director criativo | Jose Cabaco |
Director criativo | Tim Wolf |
Director criativo | Jed Alger |
Redator | Jonathan Raymond |
Director de arte | Storm Tharp |
Director de contas | Brendan Keenan |
Executivo de contas | Jordan Delapoer |
Produtor da agência | Niki Polyocan |
Produtor da agência | Jessica Staples |
Director executivo criativo | Jelly Helm |
Director executivo criativo | Steve Luker |
Produtor executivo da agência | Ben Grylewicz |
Produtora | Smuggler |
Realizador | Randy Krallman |
Audio Post Production | Lime Studios |
Empresa de design sonoro | Amber Music |
Música | Blue Oyster Cult |