EA - "T-Shirt"

Wieden + Kennedy

Wieden + Kennedy Portland, Estados Unidos

5351

Titulo	T-Shirt
Agência	Wieden + Kennedy
Campanha	The Band - EA
Anunciante	Electronic Arts Inc.
Marca	EA
Posted	Dezembro 2007
Produto	Rock Band
Sector Empresarial	Consolas de videojogos
Legenda	Start a Band. Rock the World.
História	With fans screaming on both sides of their limousine as it pulls into the backstage area, the four rockers discuss the merits of lead singer Jakes Sheryl Crow t-shirt. The guitar player, Eric, doesnt quite understand why Jake would wear the shirt, but he is in the minority as the other band members, including the limo driver, seem to like both the shirt and Ms. Crow herself.
Problema	To create excitement around the launch of Rock Band and establish the game as the top title within the music video game category.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Mercado	Estados Unidos
Trilha sonora	Epic
Pós-produção	Joint Editorial House
Director criativo	Jose Cabaco
Director criativo	Tim Wolf
Director criativo	Jed Alger
Redator	Jonathan Raymond
Director de arte	Storm Tharp
Director de contas	Brendan Keenan
Executivo de contas	Jordan Delapoer
Produtor da agência	Niki Polyocan
Produtor da agência	Jessica Staples
Director executivo criativo	Jelly Helm
Director executivo criativo	Steve Luker
Produtor executivo da agência	Ben Grylewicz
Produtora	Smuggler
Realizador	Randy Krallman
Audio Post Production	Lime Studios
Empresa de design sonoro	Amber Music
Música	Faith No More