EA Sports - "Get in the Game"

Wieden + Kennedy

Wieden + Kennedy Portland, Estados Unidos

4749

Titulo	Get in the Game
Agência	Wieden + Kennedy
Campanha	Get in the Game
Anunciante	Electronic Arts Inc.
Marca	EA Sports
Posted	Novembro 2007
Produto	Family Play
Sector Empresarial	Consolas de videojogos
História	Facing a late game 4th & Goal situation against the Washington Redskins, the Philadelphia Eagles decide to go for it and get stopped short of the goal line. As the victorious Redskins players run off the field, one of the players coming into focus is neither large, athletic or even a guy its an 80 year old grandma, Ms. McGregor. Still sweaty and fully padded from the previous play, Ms. McGregor emphatically states this is her house to the joy of her raucous teammates.
Problema	To create excitement around the new Family Play feature on NBA Live 08, FIFA Soccer 08 and Madden NFL 08 on the Nintendo Wii, and allow a more simple game playing experience for consumers.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Pós-produção	Joint Editorial House
Director criativo	Jose Cabaco
Director criativo	Jed Alger
Redator	Joe Staples
Director de arte	Sean Donnell
Director de contas	Steve Barry
Executivo de contas	Victoria Krueger
Produtor da agência	Endy Hedman
Director executivo criativo	Jelly Helm
Director executivo criativo	Steve Luker
Produtor executivo da agência	Ben Grylewicz
Audio Post Production	Eleven