Electronic Arts - "Falling Devil"

Wieden + Kennedy

Wieden + Kennedy Portland, Estados Unidos

9924

Titulo	Falling Devil
Agência	Wieden + Kennedy
Campanha	Falling Devil
Anunciante	Electronic Arts Inc.
Marca	Electronic Arts
Posted	Agosto 2007
Produto	Medal of Honor: Airborne
Sector Empresarial	Consolas de videojogos
História	This spot focuses on the dramatic story of a group of paratroopers falling from the sky during a ground invasion on a German encampment. Shot entirely in game footage, the spot captures the intense action, life-like graphics and incredible sound associated with the Medal of Honor Airborne video game.
Problema	To create excitement around the launch of Medal of Honor: Airborne and establish the franchise as the top contender in the World War II FPS category.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Pós-produção	Joint Editorial House
Empresa de design sonoro	Joint Editorial House
Efeitos especiais	A52 Visual Effects
Director criativo	Jose Cabaco
Director criativo	Tim Wolf
Redator	Ross McSweeney
Director de arte	Jimm Lasser
Director de contas	Brendan Keenan
Director de contas	Jordan Delapoer
Produtor da agência	Jennifer Fiske
Director executivo criativo	Jelly Helm
Director executivo criativo	Steve Luker
Produtor executivo da agência	Ben Grylewicz
Produtora	Rooster Teeth
Audio Post Production	Lime Studios