EA Sports - "Hello"

Wieden + Kennedy

Wieden + Kennedy Portland, Estados Unidos

6072

Titulo	Hello
Agência	Wieden + Kennedy
Campanha	Madden NFL '08 - EA Sports
Anunciante	Electronic Arts Inc.
Marca	EA Sports
Posted	Agosto 2007
Produto	Madden NFL '08
Sector Empresarial	Consolas de videojogos
Legenda	It's in the game.
História	This spot introduces Maddenites to the next generation of Madden NFL Football and gets them hyped for the upcoming season. Using an array of shots from Madden 08 showing off the new visual styles and features, and set to upbeat music, the action showcases Vince Young, Brian Urlacher, and LaDainian Tomlinson in various action shots dominating the competition.
Problema	To create momentum and connect to the core Madden culture while creating a high level of excitement around the launch of Madden 08.
Tipo de Mídia	Televisão e Cinema
Comprimento	30 seconds
Mercado	Estados Unidos
Pós-produção	Joint Editorial House
Audio Post Production	Joint Editorial House
Director criativo	Jose Cabaco
Director criativo	Tim Wolf
Redator	Will Ulbricht
Director de arte	Lee Jennings
Director de contas	Steve Barry
Director de contas	Victoria Krueger
Produtor	Corey Bartha
Director executivo criativo	Jelly Helm
Director executivo criativo	Steve Luker
Produtor executivo da agência	Ben Grylewicz
Produtora	RadicalMedia
Realizador	Greg Kohs
Editor	Matt Hilber
Director de fotografia	Chris Hornbecker
Produção musical	Pump Audio, Inc.