|Titulo||Take your last bow|
|Agência||Saatchi & Saatchi|
|Campanha||Whatever you call it|
|Data da primeira Transmissão/Publicação|
|Sector Empresarial||Associações de informação e de luta contra doenças|
|Legenda||Whatever You Call It, We Should All Talk About It|
|Filosofia||Saatchi & Saatchi London has produced a new campaign for the charity Marie Curie which aims to highlight the way people avoid talking about death and dying by using euphemisms and encourage more people to start a conversation. Most people aren’t comfortable thinking or talking about dying, and the new campaign, ‘Whatever you call it’ uses a series of animations that highlight the many euphemisms (such as Kick the bucket, Pop your clogs and Meet your maker) people use instead of talking about death.|
|Tipo de Mídia||Imprensa e publicações|
|Audio Post Production||Finger Music|
|Produção de som||Factory Studios|
|Business Affairs||Adrian Ash|
|Director de publicidade||Meredith Niles|
|Director executivo criativo||Dan Treichel|
|Chief Creative Officer||Guillermo Vega|
|Director de arte||Maria Suarez-Inclan|
|Planeador estratégico||Richard Huntington|
|CSU Director||Rui Ferreira|
|Account Management Team||Laura Battersby|
|Account Management Team||Cassie Allen|
|Account Management Team||Marie Deery|
|Agência de Mídia||Opticomm|
|Planejador de Mídia||Nicky Legg|
|Sound Engineer||Mark Hills|
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