Toyota - "The Boxer."

Adwise

Adwise Moscow, Rússia

8474

Marca: Toyota
País: Rússia

Anunciante: Toyota Motor Corporation

Titulo	The Boxer.
Agência	Adwise
Campanha	Always A Better Way
Anunciante	Toyota Motor Corporation
Marca	Toyota
Data da primeira Transmissão/Publicação	2017 / 5
Sector Empresarial	Automotor
História	Following a competitive young businessman through his work day in a high-powered business environment, and evening activities at an underground boxing club, the spot cleverly utilizes match frames to highlight similar movements as he navigates a turn in his Camry, lands a deal, and throws a punch. The sleek yet dynamic visuals help to underscore the power of both the new Camry and its driver. Grassl and the Papaya team shot on location in Dubai, which provided an eye-catching skyline and roadside designs as well as impressive business interiors. “Andreas and the Papaya team were great partners on this project and brought the idea to life in such a strong way – the vibrant visuals and story seamlessly blend to make the viewers feel like they’re part of this powerful journey,” said Stephane Rydlewski, Toyota Europe Campaign Manager. “For the new Camry we wanted to tell a story where both the car and its driver are built for success,” shared Grassl. “It was a pleasure collaborating with Toyota and Adwise to bring this idea to life – there was a lot of planning involved to get those interesting match frames and juxtapositions, and the entire team worked together to come up with creative solutions.”
Tipo de Mídia	Televisão
Comprimento	69 seconds
Produtora	Papaya Films
Realizador	Andreas Grassl
Produtor executivo	Kacper Sawicki
Produtor executivo	Paweł Bondarowicz
Producer	Sebastian Jurczek
Produtor de linha	Darek Kozyra
Director de fotografia	Oliver Mayer
Designer de produção	Dafni Kalogianni
Costume	Kirsty Walker
Focus Puller	Andrea Quaglio
Grip	Ian Tigger Mussell
Gaffer	Andrej Armautov
Ultimate Arm	Michael Dix
Car precision driver	Ron Oakly
Location supervisor	Lyall Gardier
Location Manager	Matteo Granziol
Make-Up Artist	Kat Allen
Editor	Carolina Pereira
Pós produção	Badi Badi
Pós produção	Tomasz Paziewski
Pós produção	Alicja Kozińska
Grading/Online	Maciej Cępura
Grading/Online	Mateusz Grądman
Grading/Online	Krzysztof Sarnecki
Colorist	Dominik Deras
Empresa de design sonoro	Darek Pohajski
Empresa de design sonoro	Błażej Kafarski