Titulo | Live Every Litre Trailer |
Agência | Grey London |
Campanha | Live Every Litre - Honda |
Anunciante | Honda Motor Co., Ltd. |
Marca | Honda |
Data da primeira Transmissão/Publicação | 2010 / 7 |
Produto | CR-Z Hybrid coupe |
Sector Empresarial | Automóveis |
História | Live Every Litre is a social media activated, European road trip documentary project which encouraged people to submit their dream journey to www.liveeverylitre.com, where the public could rate their stories. The best journey were chosen and the participants invited to join the pan-European odyssey, having their experiences recorded as they drove a new Honda CR-Z hybrid coupe on their trip of a lifetime. |
Tipo de Mídia | Televisão e Cinema |
Mais Informações | www.liveeverylitre.com |
Realizador | Claudio Von Planta |
Director executivo criativo | Nils Leonard |