Samsung S6 / S6 Edge - "Recharge Yourself"

Leo Burnett Brussels

Leo Burnett Brussels Bruxelles, Bélgica

14848

Titulo	Recharge Yourself
Agência	Leo Burnett Brussels
Campanha	Recharge Yourself
Anunciante	Samsung
Marca	Samsung S6 / S6 Edge
Data da primeira Transmissão/Publicação	2015
Sector Empresarial	Telemóveis e pagers
História	Everyone probably has one: a drawer filled with old charging cables. Now the Samsung Galaxy S6 comes with built-in wireless charging to put an end to this cable-spaghetti. But what could we do with all these useless chargers? Well, we made them useful again. We collected thousands of old chargers and used them to create 10 design chairs and 10 hammocks, completely made out of old phone chargers. These design furniture pieces are now used by Samsung to creatively highlight its wireless charging at events and point of sales. And it gives people the opportunity to recharge… themselves.
Tipo de Mídia	Case Study
Comprimento	77 seconds
Director criativo	Tom Garcia
Equipa criativa	Wout Geysen
Equipa criativa	Jurgen Verbiest
Director de arte	Najate El Achari
Produtor da agência	Monique Sampermans
Produtora	Eckelwood & Visual Teasing
Realizador	Gunter Blokken
Realizador	Renaud Goossens
Managing Diretor	Kaat Danneels
Director de contas	Jeroen Vernelen
Executivo de contas	Elodie Pagaud