Uli Becker
Supervisor de publicidade at adidas
Amsterdam, Países Baixos
TituloEquipo (60 sec)
Agência
Campanha adidas +10
Anunciante adidas
Marca adidas
PostedJunho 2006
Sector Empresarial Comunicação institucional
Legenda Impossible Is Nothing
História Two bored Spanish boys are kicking a football around on a dusty urban pitch behind their apartments. With nothing better to do, they play a familiar game; picking fantasy teams from all their favourite players. Kaka, Cisse, Beckham, Zidane, Raul, Kahn, Ballack; all the big names of football actually turn up to take their places beside the boys. Even the legends, Beckenbauer and Platini,but as they would have appeared in their heyday. The two boys are both captain and coach; bossing the stars around, prior to kickoff.


SUMMARY

Every four years, rivalry between sports brands intensifies as each brand attempts to leverage the FIFA World Cup™ and its audience of billions. With the tournament in adidas’ homeland of Germany, 2006 was going to be the most competitive World Cup to date. However, with their +10 campaign, adidas succeeded in capturing the real values of football and exceeded their communications and commercial objectives to become the undisputed brand winner of the World Cup.
Tipo de Mídia Televisão e Cinema
Comprimento
Mercado França, Alemanha
Produtora
Actor/celebridade
Actor/celebridade
Actor/celebridade
Actor/celebridade
Actor/celebridade
Actor/celebridade
Actor/celebridade
Actor/celebridade
Actor/celebridade
Actor/celebridade
Actor/celebridade
Actor/celebridade
Actor/celebridade
Director criativo
Redator
Redator
Director de arte
Director de arte
Produtor executivo da agência
Produtor assistente da agência
Realizador
Produtor executivo
Produtor
D.O.P/Lighting Cameraman
Editor
Música
Compositor
Compositor
Empresa de design sonoro
Arranjador de música
Sound Mix
Supervisor de conta
Supervisor de conta
Supervisor de conta
Supervisor de publicidade
Supervisor de publicidade
Supervisor de publicidade
Supervisor de publicidade

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