Titulo | Tombstone 2 |
Agência | Marketel |
Campanha | Tombstone - Québec Governments health and social services department |
Anunciante | Ministère de la Santé et des Services Sociaux du Québec |
Marca | Ministère de la Santé et des Services Sociaux |
Posted | Julho 2004 |
Sector Empresarial | Associações de informação e de luta contra doenças |
Legenda | Aids is still around |
História | Classical poses normally adorning tombstones are replaced by statues depicting potentially high-risk behaviour. The epitaph on the tombstones reads: AIDS IS STILL AROUND 1981 |
Filosofia | Contrast the seductive quality of high-risk behaviour with the potentially chilling consequences. Create a more dramatic impact by the unusual juxtaposition of highly aesthetic, classical imagery with contemporary subject matter. |
Problema | Address the increased indifference, particularly amongst young people, to the spread of HIV/AIDS. Created for the Québec Governments health and social services department. |
Tipo de Mídia | Poster |
Mercado | Canadá |
Director criativo | Gilles DuSablon |
Director de arte | Stéphane Gaulin |
Redator | Linda Dawe |
Director de contas | Anouk Crevier |