Linda Dawe
Senior Copywriter at Cossette
Montréal, Canadá
TituloTombstone 2
Agência
Campanha Tombstone - Québec Government’s health and social services department
Anunciante Ministère de la Santé et des Services Sociaux du Québec
Marca Ministère de la Santé et des Services Sociaux
PostedJulho 2004
Sector Empresarial Associações de informação e de luta contra doenças
Legenda Aids is still around
História Classical poses normally adorning tombstones are replaced by statues depicting potentially high-risk behaviour. The epitaph on the tombstones reads: AIDS IS STILL AROUND 1981 —
Filosofia Contrast the seductive quality of high-risk behaviour with the potentially chilling consequences. Create a more dramatic impact by the unusual juxtaposition of highly aesthetic, classical imagery with contemporary subject matter.
Problema Address the increased indifference, particularly amongst young people, to the spread of HIV/AIDS. Created for the Québec Government’s health and social services department.
Tipo de Mídia Poster
Mercado Canadá
Director criativo
Director de arte
Redator
Director de contas

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