Titulo | Coffin 1 |
Agência | Marketel |
Campanha | Coffin - COCQ-sida |
Anunciante | Québec Coalition Against AIDS |
Marca | COCQ-sida |
Posted | Julho 2004 |
Sector Empresarial | Associações de informação e de luta contra doenças |
História | A couple is depicted in a post-sex embrace. Their attitude conveys that they are unaware of where they areas if they were lying on a regular bed, rather than in an open coffin. |
Filosofia | Speak to young people about the potential dangers of unprotected sex in an honest and hard-hitting language. Shot with four unprofessional actors (young modern dancers) on a closed set to convey the seductive quality of actual intimate contactand thus render the AIDS Awareness message more powerful. |
Problema | Address the increased indifference amongst young people to the spread of HIV/AIDS. Created for COCQ-Sida, a coalition of Québec community organizations fighting against AIDS. |
Tipo de Mídia | Poster |
Mercado | Canadá |
Director criativo | Gilles DuSablon |
Director de arte | Stéphane Gaulin |
Redator | Linda Dawe |
Director de contas | Anouk Crevier |