COCQ-sida - "Hetero"

Marketel

Marketel Montréal, Canadá

6546

Titulo	Hetero
Agência	Marketel
Campanha	Coffin - COCQ-sida
Anunciante	Québec Coalition Against AIDS
Marca	COCQ-sida
Posted	Junho 2004
Sector Empresarial	Associações de informação e de luta contra doenças
Legenda	Aids - there is no mercy
História	A couple is having sex on a bed draped with satin sheets. After a series of intense close-ups, the camera pulls back to reveal that they are not actually in a bed, but in a coffin.
Filosofia	Speak to young people about the potential dangers of unprotected sex in an honest and hard-hitting language. Shot with four unprofessional actors (young modern dancers) on a closed set to convey the seductive quality of actual intimate contactand thus render the AIDS Awareness message more powerful.
Problema	Address the increased indifference amongst young people to the spread of HIV/AIDS. Created for COCQ-Sida, a coalition of Québec community organizations fighting against AIDS.
Tipo de Mídia	Televisão e Cinema
Comprimento	30 seconds
Mercado	Canadá
Director criativo	Gilles DuSablon
Director de arte	Stéphane Gaulin
Redator	Linda Dawe
Realizador	Dominique Malaterre
Director de contas	Anouk Crevier
Produtor da agência	Sylvie Dubé
Editor	Geoffroy Tremblay
Director de fotografia	Nicolas Bolduc
Produtora	Cinélande & Associates
Empresa de design sonoro	Studio Apollo
Produção de som	Sonart