Titulo | Gay |
Agência | Marketel |
Campanha | Coffin - COCQ-sida |
Anunciante | Québec Coalition Against AIDS |
Marca | COCQ-sida |
Posted | Junho 2004 |
Sector Empresarial | Associações de informação e de luta contra doenças |
Legenda | Aids - there is no mercy |
História | A couple is having sex on a bed draped with satin sheets. After a series of intense close-ups, the camera pulls back to reveal that they are not actually in a bed, but in a coffin. |
Filosofia | Speak to young people about the potential dangers of unprotected sex in an honest and hard-hitting language. Shot with four unprofessional actors (young modern dancers) on a closed set to convey the seductive quality of actual intimate contactand thus render the AIDS Awareness message more powerful. |
Problema | Address the increased indifference amongst young people to the spread of HIV/AIDS. Created for COCQ-Sida, a coalition of Québec community organizations fighting against AIDS. |
Tipo de Mídia | Televisão e Cinema |
Comprimento | |
Mercado | Canadá |
Director criativo | Gilles DuSablon |
Director de arte | Stéphane Gaulin |
Redator | Linda Dawe |
Realizador | Dominique Malaterre |
Director de contas | Anouk Crevier |
Produtor da agência | Sylvie Dubé |
Editor | Geoffroy Tremblay |
Director de fotografia | Nicolas Bolduc |
Produtora | Cinélande & Associates |
Empresa de design sonoro | Studio Apollo |
Produção de som | Sonart |