Jay Benjamin
Executive Creative Director at Muhtayzik Hoffer
New York, Estados Unidos
TituloHow Do You See Me
Agência
Campanha World Down Syndrome Day 2016
Anunciante CoorDown
Marca CoorDown
Data da primeira Transmissão/Publicação
Sector Empresarial Associações de informação e de luta contra doenças
Filosofia The campaign is manifested through a simple yet powerful online film titled ‘How Do You See Me?’, narrated by a girl with down syndrome describing the life she sees herself having through the eyes of an ordinary girl (played by actress Olivia Wilde). This metaphor is aimed to ignite a conversation around how those living with down syndrome see themselves and how they are sometimes disadvantaged when people pre-judge them based on their condition. People with down syndrome are often victims of discrimination, and even more than what is said about them, the way other people look at them is a common indicator of this type of prejudice. 
Tipo de Mídia Televisão
Comprimento
Supervisor de conta
Executivo de contas
Diretor de Planejamento Estratégico
Social Media Director
Chief Creative Officer
Director criativo
Director criativo
Executive Creative Director/Writer
Creative Director, Copywriter
Director de arte
Head of Film Production
Produtor executivo
Director of Business Affairs
Director de fotografia
Produtor executivo
Chefe de produção
Produtor
Production Supervisor
Produtora
Actor/celebridade
Realizador

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