Andy DiLallo
Founder at Milk & Honey United
Sydney, Austrália
TituloThe Gatorade Fastest Run
Agência
Campanha The Bolt Rate
Anunciante PepsiCo Inc.
Marca Gatorade
Data da primeira Transmissão/Publicação 2017 / 11
Sector Empresarial Bebidas carbonadas
Filosofia Gatorade has partnered with Usain Bolt to launch a new award for the cricketer with the fastest run.

Created by TBWA and Eleven PR, ‘the fastest run’ trophy will be calculated by a ‘Bolt Rate’, which records the players’ run speed between wickets throughout the Summer cricket season.
The Bolt Rate will be measured by GPS tracking technology and the players’ top speeds will be recorded with the quickest runs being posted on Gatorade Australia’s Facebook page with the fastest cricketer awarded ‘The Gatorade Fastest Run trophy’ at the end of Summer.

Gatorade enlisted its brand ambassador Usain Bolt to train the Australian National Cricket Team and help the players boost their ‘Bolt Rate’.

A video has been created which will run on social media channels.
Tipo de Mídia Televisão e Cinema
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