Titulo | Re-reborn |
Agência | FCB Brasil |
Campanha | Re-reborn |
Anunciante | Clube de Criação de SP |
Marca | Clube de Criação |
Data da primeira Transmissão/Publicação | 2018 |
Sector Empresarial | Agências de publicidade |
História | Technology and creativity evolve at a dizzying pace. So how to promote the Brazilian Creative Club Festival in a way that was truly new? With an idea that changes like the world: every second. An exclusive algorithm turned every aspect of the campaign into a mutating one: logo, tagline, colours and typography. The result was nine different live posters; each version of them could be seen only once, during a campaign that never repeated itself. |
Tipo de Mídia | Case Study |
Advertising Agency | FCB Brasil |
Design Agency | FCB Brasil |
Chief Creative Director | Joanna Monteiro |
Director executivo criativo | Fabio Simoes |
Director criativo | Romero Cavalcanti |
Redator | Sofia Calvit |
Redator | Nikola Salim |
Director de arte | Rafael Beretta |
Director de arte | Juliana Utsch |
Director de arte | Yan Esteves |
Produtora | Saigon Filmes |
Produtora | Saigon |
Realizador | Silvio Cunha |
Producer | Marcelo Altschuler |
Produtor da agência | Charles Nobili |
Produtor da agência | Ricardo Magozo |
Produtor da agência | Pedro Lazzuri |
Creative technologist | Marcio Bueno |
Creative technologist | Victor Odo |
Account Manager | Elton Longhi |
Account Manager | Pedro Fuhrer |
Account Manager | Vanessa Hannud |
Account Manager | Isabel Lunardelli |
Director de media | Fábio Freitas |
Director de media | Vinicius Loschiavo |
Project Manager | Suelen Mariano |