Fabio Simoes
Director executivo criativo at FCB Brasil
São Paulo, Brasil
TituloTamiflu
Agência
Campanha The Corruption Converter
Anunciante O Estado de São Paulo
Marca Estadao Digital
Data da primeira Transmissão/Publicação 2017 / 5
Sector Empresarial Instituições, organizações não governamentais
História FCB Brasil’s new campaign, “The Corruption Converter,” for O Estado de São Paulo, one of Brazil’s most-read newspapers, is an interactive digital platform that shows exactly how much corruption costs the Brazilian people. The tool allows users to calculate the benefits and services that could have been provided with the funds had they not been diverted because of corruption. The tool automatically converts the amounts reported in articles about corruption into objects, such as ambulances, vaccines, school meals and medication. Given the recent political and economic strife in South America, “Corruption Converter” is particularly eye-opening, and helps put some of these staggering numbers into perspective.
Tipo de Mídia Imprensa e publicações
Comprimento
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