Afroreggae - "On The Map"

J. Walter Thompson Brazil

J. Walter Thompson Brazil São Paulo, Brasil

8945

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Afroreggae
País: Brasil

Anunciante: AfroReggae

Titulo	On The Map
Titulo (língua original)	Tá no Mapa
Agência	J. Walter Thompson Brazil
Campanha	On The Map
Anunciante	AfroReggae
Marca	Afroreggae
Posted	Junho 2014
Sector Empresarial	Consciencialização social sobre descriminação racial / étnica / minorias / portadores de deficiências
Legenda	Putting Favelas on the map
História	Social platform Ta no mapa (on the map) is an innovative project in social inclusion, promoting digital citizenship. Favelas that were before invisible to search engines, being blank spaces on digital maps, become visible on a map, and now have their local shops, cultural activities and points of interest promoted. Developed by Brazilian NGO Afroreggae in Parada de Lucas, north zone of Rio de Janeiro, in collaboration with between the students of its digital educational program, 8ao80, and agency JWT, RAX, Maplink, Digibase, and Fillet.
Tipo de Mídia	Case Study
Comprimento	126 seconds
Mais Informações	http://www.afroreggae.org/tanomapa/
Chief Creative Officer	Ricardo John
Chief integration officer	Mauro Cavalletti
Planeador estratégico	Fernand Alphen
Supervisor de arte	Fabio Simoes
Redator	Paulo Amaral
Redator	Sleyman Khodor
Redator	Helio Marques
Director de arte	Vitor Veras
Director de arte	Lucas Reis
Director de arte	Henry Kage
Director de arte	Fernanda Sousa
Chefe de produção	Marcia Lacaze
Producer	Paula Ferrari
Fotografia / Illustration	Gito Fernandez
Realizador	Gabriel Gemenez
Som	S de Samba
Voz	Simoninha
Director de media	Maira Toledo
Director de media	Elaine Endo
Project Manager	Hesli Carvalho
Digital Producer	Rodrigo Alberini
Produtora	Nitro B
Director de media	Maira Toledo
Director de media	Elaine Endo
Project Manager	Hesli Carvalho
UX Designer	Mayra Sasso
UX Designer	Carolina Tod.
Other	Maplink
Other	Fillet
Other	Digibase