| Titulo | Sofa Boy |
| Titulo (língua original) | Menino Sofá |
| Agência | J. Walter Thompson Brazil |
| Campanha | Setting Exercise Bikes Free |
| Anunciante | Nestlé |
| Marca | NESCAU |
| Posted | Mai 2014 |
| Sector Empresarial | Café, chá, bebidas achocolatadas, bebidas de pequeno-almoço |
| Legenda | The energy to make history out of the everyday |
| História | Who can say they have never seen a stationary bike sitting in the corner of a room, unused and gathering dust? Like them, many children and young adults spend their day stationary, stuck on the couch in front of the TV or computer. Nescau, Nestlé's malted chocolate beverage brand in Brazil, had recently changed its positioning to take a more critical stance against kids sedentary lifestyles, and the dangers of a life without exercise, but keeping it on the positive side. With JWT Brazil, Nescau took these abandoned exercise bikes to the streets, transforming them into regular-use models. The project, “Freedom for Stationary Bikes” (#bikeNescau) stood as a testament to the brand’s new motto, “The energy to make history out of the everyday.” The first transformed bikes, which you see children riding in the film, have been named Anacletta, Palitta and Bigotte. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Chief Creative Officer | Ricardo John |
| Supervisor de arte | Fabio Simoes |
| Director criativo | Hernán Rebaldería |
| Director criativo | Santiago Dulce |
| Redator | Erick Mendonça |
| Redator | Fernando Duarte |
| Director de arte | Robison Mattei |
| Director de arte | Pedro Hefs |
| Planeador | Isabella Mulholland |
| Planeador | José Lucas |
| Planeador | João Caputi |
| Account Manager | Wilson Negrini |
| Account Manager | Renata Buess |
| Account Manager | Marcelo Spina |
| Project Manager | Patrícia Waissmann |
| Director de media | João Dabbur |
| Director de media | Clara Bianchini |
| Director de media | Silôe Neves |
| Director de media | Wagner Sena |
| RTV | Marcia Lacaze |
| RTV | Fafa Oliveira |
| Graphic Producer | Flavio Schaefer |
| Graphic Producer | Flavio Colella |
| Director de publicidade | Antonio Diogo |
| Director de publicidade | Mônica Lopes |
| Director de publicidade | Carolina Belingieri |
| Editor | Márcio Canela |
| Producer | Hungry Man |
| Realizador | Gualter Pupo Animações |
| Pós produção | Quanta Post |
| Produtor de som | Timbre |
| Cinematografia | Gito Fernandez |
| Bike Producer | Israel Nicolau |
| Bike Producer | Mauricio Bevilacqua. |
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