Master Blenders - "Mendeleev"

J. Walter Thompson Brazil

J. Walter Thompson Brazil São Paulo, Brasil

11329

Marca: Master Blenders
País: Brasil

Anunciante: DE MASTERBLENDERS 1753

Titulo	Mendeleev
Agência	J. Walter Thompson Brazil
Campanha	Pilão Decaf
Anunciante	DE MASTERBLENDERS 1753
Marca	Master Blenders
Posted	Mai 2014
Sector Empresarial	Café, chá, bebidas achocolatadas, bebidas de pequeno-almoço
História	We wanted to prove that decaf coffee could be a “work companion” just like regular coffee, even without its waking capacities. To do so, we tried to prove that great things could be achieved after some sleep, through the example of famous works, by notorious men, done after a good night of sleep. Things created in dreams, or inspirited by them. The idea that we came up with, was to animate the story of how Mendeleev discovered the Periodic Table by dreaming with it. The animation was drawn, frame by frame, by hand on the computer. Mixing some 3D composition for the scenarios. In the end, each frame were retouched by a Clean-up artist, by hand also. The texture treatment and mapping of the film was used to make reference to the ludic world of dreams, where thing don’t appear to be as “concrete”, as “real”, and also to the coffee world with it’s colors, textures and movement.
Tipo de Mídia	Viral
Comprimento	39 seconds
Account Manager	Stefano Paduan
Account Manager	Felipe Giacon
Director de media	Wagner Sena
Director de media	André Simões
Planeador	José Lucas
Planeador	Juliana Maaz
Planeador	João Caputti
Chief Creative Officer	Ricardo John
Supervisor de arte	Fabio Simoes
Director criativo	Erick Rosa
Redator	Fernando Duarte
Director de arte	Pedro Hefs
Director de arte	Thiago Arrighi
RTV	Marcia Lacaze
Design de imagens	Daniel Semanas
Design de imagens	Paulo Stoker
Clean up	Guma
Clean up	Lucas Fiacadori
Produtora	Marcel Yin Weckx
Produção de som	Big Foote Audio
Produção musical	Equipe Bigfoote
Animação	Pascoal da Conceição
Animação	Marcelo Meirelles
Animação	Mark Grandfield
Ilustração	Pedro Hefs
Ilustração	Thiago Arrighi