| Titulo | Chamber Of Fear |
| Agência | R/GA |
| Campanha | Chamber Of Fear |
| Anunciante | Nike |
| Marca | Nike |
| Posted | Junho 2005 |
| Produto | Footwear |
| Sector Empresarial | Calçado Desportivo |
| História | To bring to life the 'LeBron James in Chamber of Fear' offline campaign, we created an interactive replica of the chamber from hand-drawn illustrations. Users were enticed to explore the five chambers with a scroll bar and mini advergame, while learning about the attributes of the Lebron-inspired shoe. We produced the assets digitally from the television shoot and created a print poster of the Chamber of Fear for winners of an online advergame contest. |
| Tipo de Mídia | Interatividade |
| Mercado | Estados Unidos |
| Mais Informações | awards.web.rga.com/2005/chamber_of_fear_lj.html |
| Director de arte | Chris Dowling |
| Redator | Jason Marks |
| Redator | Scott Tufts |
| Designer | Mikhail Gervits |
| Designer | Joseph Cartman |
| Director técnico | Chuck Genco |
| Produtor | Matt Howell |
| Produtor | Shawn Natko |
| Realizador | Todd Kovner |