Jerome Austria
Executive Creative Director Digital at Uber Eats
, Estados Unidos
TituloShort Time Ago
Agência
Campanha It's Not Crazy, It's Sports - ESPN
Anunciante ESPN, Inc.
Marca ESPN
Data da primeira Transmissão/Publicação 2010 / 9
Sector Empresarial Programas e canais de televisão e rádio
Legenda It's Not Crazy, It's Sports.
História What’s crazier than a giant lobster-alien from a galaxy far, far away spearheading an attack on a man-made Death Star, and turning certain defeat into a Rebel Alliance victory, simply by recognizing a trap? Well, not much. Except for the actual students of the University of Mississippi attempting to elect said alien as the next on-field mascot of the Ole Miss Rebels. This really happened, only a short time ago in a land just east of the Mississippi. And it’s the subject of a new spot and web documentary in ESPN’s “IT’S NOT CRAZY, IT’S SPORTS” brand campaign – an effort to expose fans and the greater public to truths that are normal in the world of sports, yet outside it, anything but.
Tipo de Mídia Televisão
Comprimento
Mercado Estados Unidos
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