| Titulo | Duck |
| Agência | Goodby Silverstein & Partners |
| Campanha | Vivid Colour - Hewlett-Packard |
| Anunciante | Hewlett-Packard |
| Marca | Hewlett-Packard |
| Posted | Junho 2005 |
| Sector Empresarial | Impressoras e Digitalizadores |
| História | The objective was to show that every single colour in a picture is essential in capturing the moment, in telling the story of a photo and in keeping that memory vivid as time goes by. To get good colour, you need to use good ink. HP Vivera Inks use superior ingredients, unique formulations and painstaking manufacturing to deliver a broad range of colours. This objective is met by demonstrating the strength of Vivera through interactive banners and the site that allows users to play with colours and actually see them demonstrated on the site and in the banners. |
| Tipo de Mídia | Interatividade |
| Mercado | Estados Unidos |
| Mais Informações | www.goodbysilverstein.com/awards/cannes/campaign/vivera_natureofcolor/ducks.html |
| Director criativo | Keith Anderson |
| Director criativo | Steve Simpson |
| Director de arte | Dominic Goldman |
| Director de arte | Will McGinness |
| Redator | John Matejczyk |
| Designer | Will McGinness |
| Produtor | Mike Geiger |
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