Sergio Lopez
Chief Production Officer at FOREAL
London, Reino Unido
TituloGroundhog Day
Agência
Campanha Groundhog Day
Anunciante Subway
Marca Subway
Data da primeira Transmissão/Publicação 2017 / 6
Sector Empresarial Restaurantes e comida rápida
História An office worker breaks free from the monotony of her daily routine with the help of a Subway® stores Salad, in a new TV commercial for submarine sandwich chain Subway® created by McCann London.


In the spot, directed by Max Sherman at Blink and titled ‘Groundhog Day’, the young woman is stuck in a never-end cycle of mundanity as she repeatedly goes through her habitual working day – which is punctuated only by a bland, home-made sandwich.


But, when she glimpses a cheeky thought-provoking poster depicting a Subway® stores Salad, everything changes. Suddenly inspired to discover something new and exciting, the woman tries a Subway® stores Chicken Teriyaki Salad and finds her daily grind transformed.


The humorous film sits under the Subway® brand’s ‘Keep Discovering’ platform, which was launched last year to promote its wide variety of taste combinations.
Tipo de Mídia Televisão
Comprimento
Brand Marketing Director
Chief integration officer
Produtor executivo
Produtor executivo
Produtor da agência
Chief Creative Officer
Chief Creative Officer
Director criativo
Director criativo
Equipa criativa
Equipa criativa
Diretor dos Negócios
Diretor dos Negócios
Director de contas
Planeador
Planeador
Produtora
Realizador
Director de fotografia
Produtor
Co Executive Producer
Editor
Empresa de produção
Música
Sound Engineer
Audio Village / Sound Studio Producer
Agência de Mídia
Planejador de Mídia

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