Titulo | Groundhog Day |
Agência | McCann London |
Campanha | Groundhog Day |
Anunciante | Subway |
Marca | Subway |
Data da primeira Transmissão/Publicação | 2017 / 6 |
Sector Empresarial | Restaurantes e comida rápida |
História | An office worker breaks free from the monotony of her daily routine with the help of a Subway® stores Salad, in a new TV commercial for submarine sandwich chain Subway® created by McCann London. In the spot, directed by Max Sherman at Blink and titled ‘Groundhog Day’, the young woman is stuck in a never-end cycle of mundanity as she repeatedly goes through her habitual working day – which is punctuated only by a bland, home-made sandwich. But, when she glimpses a cheeky thought-provoking poster depicting a Subway® stores Salad, everything changes. Suddenly inspired to discover something new and exciting, the woman tries a Subway® stores Chicken Teriyaki Salad and finds her daily grind transformed. The humorous film sits under the Subway® brand’s ‘Keep Discovering’ platform, which was launched last year to promote its wide variety of taste combinations. |
Tipo de Mídia | Televisão |
Comprimento | |
Brand Marketing Director | Sacha Clark |
Chief integration officer | Sergio Lopez |
Produtor executivo | Sophie Chapman-Andrews |
Produtor executivo | Nicholas Mugridge |
Produtor da agência | Claire Hopkins |
Chief Creative Officer | Rob Doubal |
Chief Creative Officer | Laurence Thomson |
Director criativo | Alexei Berwitz |
Director criativo | Rob Webster |
Equipa criativa | Matt Searle |
Equipa criativa | baba molviji |
Diretor dos Negócios | Jason McNamee |
Diretor dos Negócios | Katie Morris |
Director de contas | Francois D’Espagnac |
Planeador | Nathaniel Hill |
Planeador | Matt Saunders |
Produtora | Blink Productions |
Realizador | Max Sherman |
Director de fotografia | Simon Richards |
Produtor | Patrick Craig |
Co Executive Producer | Ben Sharpe |
Editor | Saam Hodivala |
Empresa de produção | Work Editorial |
Música | TBC |
Sound Engineer | Adam Smyth |
Audio Village / Sound Studio Producer | Craft |
Agência de Mídia | Mediacom Leeds |
Planejador de Mídia | Dan Sear |