Titulo | The story |
Agência | Saatchi & Saatchi NY |
Campanha | The story |
Anunciante | Aid For Aids/Aid For Life |
Marca | Aid For Aids/Aid For Life |
Data da primeira Transmissão/Publicação | 2021 / 7 |
Sector Empresarial | Acções caridade, fundações, voluntariado |
História | The campaign is a story of hope, optimism, and determination, highlighting the lengths AID FOR AIDS / AID FOR LIFE have gone and will continue to go to get help where it is needed. The Saatchi team chose to tell this story through animation to emphasize the dove, AID FOR AIDS’ logo, but also to discuss a complicated topic in an easily digestible way to evoke understanding and appreciation from the viewer. |
Tipo de Mídia | Interatividade |
Comprimento | |
Chief Executive Officer (CEO) | Andrea Diquez |
Chief Creative Officer | Daniel Lobatón |
Director criativo | Lauren Varvara |
Redator | Lauren Varvara |
Director criativo | Adrian Chan |
Director de arte | Adrian Chan |
Chefe de produção | Tim LeGallo |
Produtor | Danielle Hallack |
Director criativo | Chris Hellman |
Production Studio | Bewilder |
Animation Director | Ruan Vermeulen |