|Campanha||Don't text and drive.|
|Anunciante||ACAM Drivers Safety Association|
|Marca||ACAM Drivers Safety Association|
|Data da primeira Transmissão/Publicação|
|Sector Empresarial||Serviços domésticos e públicos|
|Legenda||Don't text and Moonwalk. Don't text and drive.|
|História||The campaign was created to create awareness about texting while driving. The communications takes irony and exaggeration instead of the traditional tragic and violent approach.|
|Filosofia||Texting whilhe driving increases by 800% the chances of getting involved in an accident. And that's why ACAM Drivers Safety Association took a step ahead and using humour, irony and exaggeration approved a campaign that made Portugal take a minute to think.|
|Problema||Portugal is one of the countries where people text and drive the most and the usual tragic/violent campaigns against texting while driving has no effect.|
|Resultado||The posters and social media shares generated a big buzz around the problem reaching much more people that a single poster could be able to.|
|Tipo de Mídia||Publicidade em revistas|
|Director de arte||Ian Guimarães|
|Chief Creative Officer||Edson Athayde|
|Chairman||Luis Silva Dias|
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