Luis Silva Dias
EVP, Chief Creative Officer at FCB Lisboa
Lisboa, Portugal
TituloMoonwalk
Agência
Campanha Don't text and drive.
Anunciante ACAM Drivers Safety Association
Marca ACAM Drivers Safety Association
Data da primeira Transmissão/Publicação
Sector Empresarial Serviços domésticos e públicos
Legenda Don't text and Moonwalk. Don't text and drive.
História The campaign was created to create awareness about texting while driving. The communications takes irony and exaggeration instead of the traditional tragic and violent approach. 
Filosofia Texting whilhe driving increases by 800% the chances of getting involved in an accident. And that's why ACAM Drivers Safety Association took a step ahead and using humour, irony and exaggeration approved a campaign that made Portugal take a minute to think. 
Problema Portugal is one of the countries where people text and drive the most and the usual tragic/violent campaigns against texting while driving has no effect. 
Resultado The posters and social media shares generated a big buzz around the problem reaching much more people that a single poster could be able to. 
Tipo de Mídia Publicidade em revistas
Director de arte
Redator
Chief Creative Officer
Chairman
Illustrator

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