Titulo | Time Travel |
Agência | FCB Lisbon |
Campanha | Don't text and drive. |
Anunciante | ACAM Drivers Safety Association |
Marca | ACAM Drivers Safety Association |
Data da primeira Transmissão/Publicação | 2016 / 3 |
Sector Empresarial | Serviços domésticos e públicos |
Legenda | Don't text and Time Travel. Don't text and drive. |
História | The campaign was created to create awareness about texting while driving. The communications takes irony and exaggeration instead of the traditional tragic and violent approach. |
Filosofia | Texting whilhe driving increases by 800% the chances of getting involved in an accident. And that's why ACAM Drivers Safety Association took a step ahead and using humour, irony and exaggeration approved a campaign that made Portugal take a minute to think. |
Problema | Portugal is one of the countries where people text and drive the most and the usual tragic/violent campaigns against texting while driving has no effect. |
Resultado | The posters and social media shares generated a big buzz around the problem reaching much more people that a single poster could be able to. |
Tipo de Mídia | Poster |
Director de arte | Ian Guimarães |
Redator | Viton Araùjo |
Chief Creative Officer | edson athayde |
Chairman | Luis Silva Dias |
Illustrator | Ian Guimarães |