Titulo | Tomorrow's News |
Brief | Most people hear about gun violence on the news, when the incident is over. The online film “Tomorrow’s News" is a fictitious news report about a shooting that will happen the next day Witnesses, first responders and people who know the shooter all speak about the tragedy in the future tense. "We'll say we never saw it coming," concludes the reporter. But the secret to preventing gun violence is spotting early signs of trouble. As the endline says: “You can stop tomorrow’s shootings when you know the warning signs today." |
Agência |
BBDO New York
|
Campanha |
Tomorrow's News
|
Anunciante |
Sandy Hook Promise
|
Marca |
Sandy Hook Promise
|
Posted | Novembro 2018 |
Sector Empresarial | Instituições, organizações não governamentais
|
História | When people think about gun violence, they often think about it in terms of an act that has already happened - one that they heard about on the news. So we wanted to take that device of the news and use it to instead tell a story about a shooting that hadn’t happened yet, but can be preventable when you know the signs.So we created the online film called “Tomorrow’s News”. It shows a fictitious news report about a shooting expected to happen tomorrow. In the film, witnesses along with first responders and acquaintances of the shooter speak about the tragedy in the future tense. At the end, we sign off with the idea that “You can stop tomorrow’s shootings when you know the warning signs today”. |
Tipo de Mídia |
Viral
|
Planeador |
Ben Bass
|
Produtor da agência |
Molly Ross
|
Produtor executivo da agência |
Julian Katz
|
Director criativo |
Peter Alsante
|
Redator |
Tom Kraemer
|
Planeador |
Michael Schonfeld
|
Worldwide Chief Creative Officer |
David Lubars
|
Chief Creative Officer |
Greg Hahn
|
Director assistente criativo |
Bianca Guimaraes
|
Director de contas |
Lindsey Cash
|
Director de contas |
Cailin Gibbons
|
Produtora |
Smuggler
|
Realizador |
Henry-Alex Rubin
|
Produtor de linha |
Cat Restepo
|
Produtor executivo |
Patrick Milling-Smith
|
Produtor executivo |
Brian Carmody
|
Produtor executivo |
Drew Santarsiero
|
Director de fotografia |
Nathan Wilson
|
Empresa de produção |
Work Editorial Inc
|
Editor |
Ben Jordan
|
Assistant Editor |
Winter Brihn
|
Pós-produção |
Blacksmith NY
|
Grade |
Company 3
|
Colorist |
Tim Masick
|
Audio Post Production |
Heard City
|
Mixer |
Eric Warzecha
|
Produtor de som |
Andrea Lewis
|
Produtor de som |
Sasha Awn
|