Ian Kovalik
Chief Creative Officer at Mekanism
San Francisco, Estados Unidos
TituloThe True Adventures Of Chad
Agência
Campanha The True Adventures Of Chad
Anunciante Sega
Marca Super Monkeyball Deluxe
PostedJunho 2005
Produto Video game
Sector Empresarial Brinquedos e jogos
História Super Monkey Ball Deluxe is a fun video game, popular amongst 10-14 year-olds. Sega wanted to open a new market and target an older audience of college-age 18-25 year-olds with a viral buzz effort. We set out to create an episodic story that resembled a TV sit-com complete with theme song. Users were effectively encouraged to opt-in for more episodes and send on to friends
Tipo de Mídia Interatividade
Mercado Estados Unidos
Mais Informações www.mekanism.com/cannes/sega/
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