Titulo | The True Adventures Of Chad |
Agência | Mekanism |
Campanha | The True Adventures Of Chad |
Anunciante | Sega |
Marca | Super Monkeyball Deluxe |
Posted | Junho 2005 |
Produto | Video game |
Sector Empresarial | Brinquedos e jogos |
História | Super Monkey Ball Deluxe is a fun video game, popular amongst 10-14 year-olds. Sega wanted to open a new market and target an older audience of college-age 18-25 year-olds with a viral buzz effort. We set out to create an episodic story that resembled a TV sit-com complete with theme song. Users were effectively encouraged to opt-in for more episodes and send on to friends |
Tipo de Mídia | Interatividade |
Mercado | Estados Unidos |
Mais Informações | www.mekanism.com/cannes/sega/ |
Director criativo | Ian Kovalik |
Director de arte | Conor McCann |
Redator | Kevin Frank |
Redator | Pete Caban |
Redator | Tommy Means |
Designer | Conor McCann |
Realizador | Tommy Means |