MINI Cooper - "Counterfeit"

Crispin Porter + Bogusky

Crispin Porter + Bogusky Miami, Estados Unidos

9149

Titulo	Counterfeit
Agência	Crispin Porter + Bogusky
Campanha	Counterfeit - Mini
Anunciante	BMW
Marca	MINI Cooper
Posted	Junho 2005
Sector Empresarial	Automotor
História	In a pro-active measure against iconic brand counterfeiting, we established the Counter Counterfeit Commission (CCC) which pervaded the public with a 10-minute DVD, a magazine insert, alerts in automotive classified publications and a grass roots effort at the NY Auto Show. Along with these efforts the CCC's website, counterfeitmini.org, is a resource for consumers to learn more about the problem and post suspected fakes. Mini4Auction.com, auctions counterfeit MINIs, although the auctions are all conveniently closed. To further legitimise the CCC's claim, we created a pop-up on miniusa.com that warned surfers that counterfeit MINIs are on the loose. The pop-up provided a viral phone number and encouraged them to call and report any counterfeit MINIs they may have seen.
Tipo de Mídia	Interatividade
Mercado	Estados Unidos
Mais Informações	www.cpbgroup.com/awards/counterfeit_intinter.html
Director assistente criativo	Steve O'Connell
Director criativo	Jeff Benjamin
Director criativo	Andrew Keller
Director executivo criativo	Alex Bogusky
Director de arte	Rahul Panchal
Director de arte	Tiffany Kosel
Director de arte	Paul Stechschulte
Redator	Rob Reilly
Redator	Franklin Tipton
Designer	Michael Ferrare
Designer	Rahul Panchal
Produtor	Amy Blondell
Produtor	Paul Sutton