Method - "Come Clean"

Crispin Porter + Bogusky

Crispin Porter + Bogusky Miami, Estados Unidos

19520

Titulo	Come Clean
Agência	Crispin Porter + Bogusky
Campanha	Come Clean
Anunciante	Method Products, Inc.
Marca	Method
Posted	Mai 2005
Sector Empresarial	Produtos de limpeza, sabões, detergentes
História	We launched a viral campaign for Method's Holiday Cleaning Kit with the Come Clean website. This viral website lets people start the New Year fresh by letting them confess to things they have done during the past year - it captures people's confessions and then streams them in a screensaver and on the website. When confessions are entered, a woman's voice reacts and tells the person that what they've done is wrong, but that they are forgiven. They can also see and buy the Holiday Kit
Tipo de Mídia	Web site
Mercado	Estados Unidos
Fotógrafo	Stan Musilek
Programador	Jason Soros
Programador	Juan Morales
Designer	Rahul Panchal
Director de arte	Michael Ferrare
Redator	Bob Cianfrone
Redator	Paul Johnson
Redator	Dustin Ballard
Redator	Jake Mikosh
Redator	Franklin Tipton
Director criativo	Alex Bogusky
Director criativo	Jeff Benjamin
Director criativo	Franklin Tipton
Executivo de contas	Mike Howard
Executivo de contas	Brian Tierney
Executivo de contas	Ryan Kutcher
Produtor	Paul Sutton
Realizador	Jackie Hathiramani
Realizador	Justin Kramm
Realizador	Evan Fry
Supervisor de publicidade	Larr Corwin
Supervisor de publicidade	Ronny Northrop
Supervisor de publicidade	David Gonzales