Domino's Pizza - "Show Us Your Pizza"

CP+B

CP+B Boulder, Estados Unidos

12329

Titulo	Show Us Your Pizza
Agência	CP+B
Campanha	Show Us Your Pizza
Anunciante	Domino's Pizza
Marca	Domino's Pizza
Posted	Julho 2011
Sector Empresarial	Comida
Legenda	What You See Is What We Give
Filosofia	For years food companies have been doing some pretty crazy things to make their food look good in ads. In fact, an entire industry exists around making food look better than it does when it's on your kitchen table. The problem is none of the food styling, professional lighting, or other tricks do anything to make the food actually taste better. Domino's, on the other hand, had done something to make their food taste better by completely revamping their pizza recipe. And this pizza was good enough to stand on its own. So Domino's decided to buck the food photography trend and promised to shoot their pizzas just the way they come out of the oven. And they asked their customers to help.
Tipo de Mídia	Interatividade
Group Creative Director	Tony Calcao
Director criativo	Craig Miller
Director criativo	John Kieselhorst
Director assistente criativo	Andrew Lincoln
Director assistente criativo	Matt Talbot
Chief Creative Officer	Rob Reilly
Chief Creative Officer	Andrew Keller
Chief Creative Officer	Jeff Benjamin