| Titulo | Mac & Jinx |
| Agência | CP+B |
| Campanha | Mac & Jinx |
| Anunciante | Kraft Foods, Inc. |
| Marca | Kraft Mac & Cheese |
| Posted | Julho 2011 |
| Sector Empresarial | Pré-cozidos e comida desidratada |
| Filosofia | There are 140 million tweets a day on Twitter. And, amazingly, some are synchronized tweets from people expressing love for mac & cheese. So Kraft Macaroni & Cheese invented a new Twitter game - Mac & Jinx - based on the traditional kids' game of jinxing. When two people are found tweeting love for mac & cheese in unison, both of them are sent a message pointing out their shared cravings. The first one to call "Jinx" by clicking the link and giving their address wins free Mac & Cheese and Mac & Jinx swag. |
| Tipo de Mídia | Interatividade |
| Chief Creative Officer | Rob Reilly |
| Chief Creative Officer | Jeff Benjamin |
| Director criativo | Bill Wright |
| Director criativo | James Dawson-Hollis |
| Director criativo | Matt O'Rourke |
| Director assistente criativo | Cliff Leicht |
| Director assistente criativo | Wendy Leicht |
| Director assistente criativo | Moon Yang |
| Director de arte | Courtney Bowditch |
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