|Titulo (língua original)||Piéton|
|Campanha||Behind the wheel, cell phones can kill|
|Anunciante||Direction de la Sécurité et de la Circulation Routières|
|Data da primeira Transmissão/Publicação|
|Sector Empresarial||Segurança rodoviária|
|História||All these uses have one thing in common: an innocuous hand movement, a finger swipe or a thumb-press on the phone’s screen. This is something we do all day, every day. But when done behind the wheel, this is something that can kill. To raise awareness about this epidemic, we wanted to create an immediate link between cause and effect. We had the idea of representing the road on which the accident occurs by the phone itself. Thus, that small innocuous hand movement transforms itself metaphorically into an ultra-violent action: crushing a pedestrian at a crosswalk, running over a cyclist on a country road, or crashing into a family car.These three scenes aim to fulfill two clear strategic and creative objectives:- Denounce the trivialization of mobile phone use while driving by portraying its consequences in an extremely graphic manner.- Plainly and visibly highlight the various victims of in-car mobile phone use.Each scene is composed in a similar way: we find ourselves inside the cabin of a car, where we see the driver use his cellphone. But instead of a normal phone, the device actually portrays the accident caused by its user and the resulting tragic impact it has on the victim.|
|Tipo de Mídia||Imprensa e publicações|
|Director criativo||Pascal Grégoire|
|Director de arte||Alexandre Fort|
Asawin started his advertising journey in some of the world’s lea...
Elsa Rakotoson started off working for fashion and photography ma...
Marlon Zanatti is an ACD Copywriter. • More than a decade worki...
Silver Cuellar III is an Associate Creative Director at Brunner i...
Debby runs the agency's largest client, P&G, a business that went...