|Agência||Leo Burnett Chicago|
|Campanha||All Day Breakfast|
|Data da primeira Transmissão/Publicação|
|História|| McDonald’s wanted to acknowledge that, for years, its customers asked for all-day breakfast and so they shall receive. New TV spots from Leo Burnett Chicago capture real-life social posts from Egg McMuffin enthusiasts when they heard the news.|
The campaign is designed to be a co-celebration with the hundreds of thousands of McDonald’s consumers who for years had publicly wished to order hotcakes after 10:30.
The work brings a lighthearted humor to the comically enthusiastic tone McDonald’s customers used in social media.
The spots juxtapose a dramatic violin concerto with monotonous dry readings of over-the-top tweets like “wuuuuuuuuuuuut?! guess who’s having McDonald’s brkfast for dinner 2night.”
|Tipo de Mídia||Televisão|
|Director executivo criativo||John Hansa|
|Diretor de Planejamento Estratégico||Lance Koenig|
|Managing Diretor||Rich Stoddart|
|Produtor executivo||Denis Giroux|
|Director criativo||Brian Siedband|
|Director criativo||Gordy Sang|
|Director criativo||Tony Katalinic|
|Director de contas||Josh Raper|
|Talent Manager||Linda Yuen|
|Business Manager||Shirley Costa|
|Managing Diretor||Catherine Davis|
|Director de arte||Jill Solarczyk|
|Music Producer||Alec Stern|
|Director de contas||Jennifer Klopf|
|Supervisor de conta||Richard Henderson|
|Assistant Account Executive||E Yiwei Zhu|
|Account Manager||Sue Rickey|
|Diretor de Planejamento Estratégico||Anca Rhone|
|Produtora||Morton Jankel Zander (MJZ)|
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