Rich Stoddart
Global President, at Leo Burnett Worldwide
Chicago, Estados Unidos
Campanha All Day Breakfast
Anunciante McDonald's
Marca McDonald's
Data da primeira Transmissão/Publicação
Sector Empresarial Comida
História McDonald’s wanted to acknowledge that, for years, its customers asked for all-day breakfast and so they shall receive. New TV spots from Leo Burnett Chicago capture real-life social posts from Egg McMuffin enthusiasts when they heard the news.
The campaign is designed to be a co-celebration with the hundreds of thousands of McDonald’s consumers who for years had publicly wished to order hotcakes after 10:30.
The work brings a lighthearted humor to the comically enthusiastic tone McDonald’s customers used in social media.
The spots juxtapose a dramatic violin concerto with monotonous dry readings of over-the-top tweets like “wuuuuuuuuuuuut?! guess who’s having McDonald’s brkfast for dinner 2night.” 
Tipo de Mídia Televisão
Director executivo criativo
Diretor de Planejamento Estratégico
Managing Diretor
Produtor executivo
Director criativo
Director criativo
Director criativo
Director de contas
Talent Manager
Business Manager
Managing Diretor
Director de arte
Music Producer
Director de contas
Supervisor de conta
Assistant Account Executive
Account Manager
Diretor de Planejamento Estratégico
Pós produção

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