Titulo | Glass Legs 3 |
Titulo (língua original) | Mizuno Vidro 3 |
Agência |
AlmapBBDO
|
Campanha |
Mizuno Glass
|
Anunciante |
Alpargatas
|
Marca |
Mizuno
|
Data da primeira Transmissão/Publicação |
2003 / 3
|
Produto |
Mizuno Wave
|
Sector Empresarial | Calçado
|
Legenda | Mizuno Wave. The world's best impact absorption technology. |
Legenda (língua original) | Mizuno Wave. A melhor tecnologia de amortecimento e estabilidade. |
História | The campaign advertisements try to demonstrate the necessity of wearing Mizuno tennis shoes, with the best shock-absorption and stability technology, by means of illustrations in which the runners bodies are made of glass and, therefore, have to use the efficient system. |
Filosofia | Those who run know that the knees, ankles, tendons and muscles suffer with the physical effort. If the tennis shoes do not have a high-tech impact absorption system, your body becomes as fragile as glass. |
Problema | Mizuno disputes the high-performance segment in the tennis shoes market. The brands with the most advanced technology are in this premium segment. Athletes prefer Mizuno because it developed the Wave impact-absorption technology. These are plates in the form of waves over the sole that absorb the weight of the steps. |
Tipo de Mídia |
Publicidade em revistas
|
Mercado | Brasil |
Director criativo |
Tales Bahu
|
Director criativo |
Luiz Sanches
|
Redator |
Sophie Schoenburg
|
Redator |
Gustavo Sarkis
|
Director de arte |
Roberto Fernandez
|
Director de contas |
Fico Meirelles
|
Executivo de contas |
Cristina Chacon
|
Fotógrafo |
Claus Stellfeld
|
Produtor da agência |
José Roberto Bezerra
|