Fico Meirelles
Strategy/Planning at Moma Propaganda
São Paulo, Brasil
TituloGlass Legs 3
Titulo (língua original)Mizuno Vidro 3
Agência
Campanha Mizuno Glass
Anunciante Alpargatas
Marca Mizuno
Data da primeira Transmissão/Publicação 2003 / 3
Produto Mizuno Wave
Sector Empresarial Calçado
Legenda Mizuno Wave. The world's best impact absorption technology.
Legenda (língua original) Mizuno Wave. A melhor tecnologia de amortecimento e estabilidade.
História The campaign advertisements try to demonstrate the necessity of wearing Mizuno tennis shoes, with the best shock-absorption and stability technology, by means of illustrations in which the runners’ bodies are made of glass and, therefore, have to use the efficient system.
Filosofia Those who run know that the knees, ankles, tendons and muscles suffer with the physical effort. If the tennis shoes do not have a high-tech impact absorption system, your body becomes as fragile as glass.
Problema Mizuno disputes the high-performance segment in the tennis shoes market. The brands with the most advanced technology are in this premium segment. Athletes prefer Mizuno because it developed the Wave impact-absorption technology. These are plates in the form of waves over the sole that absorb the weight of the steps.
Tipo de Mídia Publicidade em revistas
Mercado Brasil
Director criativo
Director criativo
Redator
Redator
Director de arte
Director de contas
Executivo de contas
Fotógrafo
Produtor da agência

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