Creme Eggs - "Hunt the White Creme Egg"

elvis

elvis London, Reino Unido

3164

Titulo	Hunt the White Creme Egg
Agência	elvis
Campanha	Hunt the White Creme Egg
Anunciante	Mondelez International
Marca	Creme Eggs
Posted	Julho 2020
Sector Empresarial	Chocolate
Filosofia	Cadbury Creme Egg’s audience is increasingly avoiding ads. So in 2019 it tackled this industry problem head on. In a first-of-its-kind collaboration with 12 other brands, Cadbury created the ultimate Easter Eggs by hiding its super-rare and super-sought after White Creme Eggs in other brands’ ads. Clues were seeded on social and once found, people uploaded a photo to an image-recognition-enabled mobile site to discover whether they’d found a white egg. This cross-platform, digital hunt turned other brands’ ads into Cadbury ads and then got the nation to stop skipping and start searching for them.
Tipo de Mídia	Social Media
Comprimento	119 seconds
Director executivo criativo	Neale Horrigan
Director criativo	Rob Griffiths
Director criativo	James Hudson
Diretor de Estratégia	Camilla Yates
Managing Partner	Caroline Davison
Senior Account Manager	Claire Smith
Design Director	Chris Dorn
Designer	Beth Stanbridge
Technical Lead	Jason Garfield
Senior Motion Designer	Bene Tanser
Motion Designer	Joshua Rodrigues
Creative Producer	Alexander Warren
Brand Manager	Aislinn Campbell
Artworker	Danny Kerley
Sound Designer	Michael Pachecho
Produtor	Julia Methold
PR Agency	Golin / Harris International
Agência de Mídia	Carat
Production Partner	Craft Films
Production Partner	EDC