Titulo The Boy and the Piano
Titulo (língua original) The Boy & the Piano
Agência
adam&eveDDB
Campanha
The Boy & The Piano
Anunciante
John Lewis
Marca
John Lewis & Partners
Data da primeira Transmissão/Publicação
2018 / 11
Sector Empresarial Grandes armazéns, supermercados
Legenda Some gifts are more than a gift Filosofia John Lewis & Partners will launch its 2018 Christmas advertising campaign, The Boy & The Piano. This Christmas, the ad tells how one gift in particular inspired and influenced the course of a little boy’s life. That little boy just happens to be Elton John. The story begins in present day and works backwards chronologically through Elton’s life, right until the moment he received the special gift of his grandmother’s piano that changed his life forever because some gifts are more than just a gift. With the iconic ‘Your Song’ as the soundtrack, John Lewis and Waitrose Partners (employees) will have the opportunity to share the two minute 20 second advert first at 6am, before being launched on the company’s social media channels, johnlewis.com and in shops at 8.00am. The ad will first air on TV this evening at 9.15pm on ITV, during Dark Heart. ITV viewers may have also noticed that yesterday, as a hint towards the launch of the advert today, the soundtracks to some of the channels most iconic shows, including Coronation Street and This Morning, were given a little twist when they were played solely in piano notes.
Tipo de Mídia
Televisão
Comprimento 140 seconds
Trilha sonora ‘Your Song’ Elton John
Pós produção
MPC LDN
Music Supervision
Factory Studios
Empresa de produção
The Assembly Rooms
Customer Director
Craig Inglis
Marketing Director
Becky Brock
Head of Brand & Social Marketing
Liz Lebreton
Senior Brand Marketing Manager
Emma Wood
Brand Marketing Manager
Holly Kicul
Brand Marketing Manager
Emma Rule
Senior Social Manager
Eva Bojitos
Chief Creative Officer
Richard Brim
Group Executive Creative Director
Ben Tollett
Director executivo criativo
Mike Sutherland
Director executivo criativo
Ant Nelson
Director de arte
Ant Nelson
Redator
Mike Sutherland
Chief Executive Officer (CEO)
Tammy Einav
Chief Production Officer
Anthony Falco
Managing Partner
Miranda Hipwell
Diretor dos Negócios
Sam Brown
Director de contas
Skye Stoppani
Account Manager
Katie Briefel
Executive Strategy Director
Martin Beverley
Senior Planner
Charlotte Woods
Senior Producer
Sally Pritchett
Assistant Producer
Natasha Alderson
Digital Producer
Hayley Carter
Project Manager
Ian Hughes
Interactive Partner
Simon Adamson
Social Media Director
Lauren Booty
Senior Content Planner
Jess Taylor
Head of Integrated Production
Cave Ellson
Business Manager
Aleyna Le Fevre
Business Manager
Amy Brunton
Business Manager
Dolores King
Business Manager
Gemma Davies
Business Manager
Klaudia Jozwicka
Business Manager
Lois Edwards
Business Manager
Mar Soler
Legal Counsel
Emma Cowland
Legal Counsel
Annika Patel
Agência de Mídia
Manning Gottlieb OMD
Chief Executive Officer (CEO)
Tim Pearson
Executive Director, Head of Planning
Clare Peters
Head of Retail
David Bratt
Client Business Director
Andrew Darby
Client Account Manager
Lauren Ashford
Produtora
Academy Films
Realizador
Seb Edwards
Produtor executivo
Simon Cooper
Produtor
Shirley O’Connor
Production Manager
Rachael Donson
Production Assistant
Antonia Vickers
Director de fotografia
Chase Irvin
Designer de produção
Robin Brown
Prosthetics
Connor O’Sullivan
Costume
Joanna Johnston
Hair and Makeup
Maralyn Sherman
VFX Executive Producer
Philip Whalley
VFX Shoot Supervisor
Kamen Markov
VFX Shoot Supervisor
Anthony Bloor
2D Artist
Daniel Benjamin
2D Artist
Kalle Kohlström
2D Artist
Pratyush Paruchuri
2D Artist
Shaik Abdul Adil
2D Artist
Dilshad Alam
2D Artist
Ragesh Ramachandran
2D Artist
Bruno Roosewelt
2D Artist
Kajal Pandya
2D Artist
Priyanka Dey
2D Artist
S Rajesh
2D Artist
Joshi John
2D Artist
Mahendra Natha Reddy
2D Artist
Gokula Krishnan
2D Artist
Kishan Katrimal
2D Artist
Manoj Rajiv
2D Artist
Manu PS
2D Artist
Narendar Kumar
2D Artist
Sudev
2D Artist
Partha Pratim Chakraborty
3D Artist
Jessie Amadio
3D Artist
Chris Welsby
3D Artist
David Bryan
3D Artist
Silvia Bartoli
3D Artist
Maximilian Mallmann
3D Artist
Kubisi Younis
3D Artist
Andy Steele
3D Artist
Tom Carrick
3D Artist
Ganesh Kumar S
3D Artist
Shridhar Bhat
3D Artist
Ankit Dheraj Toppo
3D Artist
Konduru Achiraju
3D Artist
Shaik Abdul Rahim
3D Artist
Elangovan Ganeshan
Colorist
Jean-Clément Soret
Sound Design, Mix and additional Music Production
Anthony Moore
Audio Producer
Rebecca Bell
Editor
Sam Rice-Edwards
BTS
Ronan Pollock