Luca Pannese
Founder at Small New York
New York, Estados Unidos
TituloAngry Birds
Agência
Campanha Life is For Sharing
Anunciante T-Mobile
Marca T-Mobile
PostedJunho 2011
Sector Empresarial Serviços de telecomunicações
Legenda Life is for sharing.
História On a square in Barcelona, we created a life size version of the cult smartphone game Angry Birds, giving passersby the chance to use a simple smartphone to play it. This way, people controlled a slingshot that launched real birds to try and hit the green pigs to make them pop. We offered an incredible and unique experience to the people who attended the event. So incredible, that was the most frequent comment on the "Angry birds live", video on YouTube is "I wish I was there." As in the most genuine T-Mobile tradition, people participated and shared the fun, suggesting to the player how to shoot, dancing with the music and cheering whenever a pig popped. And a lot of them took pictures and shot videos that were then shared on the Internet. Because after all, "Life is for Sharing."
Tipo de Mídia Viral
Director executivo criativo
Redator
Director de arte
Supervisor de conta
Account Manager

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