Invicta - "Full of possibilities"

Havas Milan

Havas Milan Milan, Itália

6220

Marca: Invicta
País: Itália

Anunciante: Invicta

Titulo	Full of possibilities
Agência	Havas Milan
Campanha	Full of Possibilities
Anunciante	Invicta
Marca	Invicta
Data da primeira Transmissão/Publicação	2018 / 7
Sector Empresarial	Malas de viagem e maletas
Legenda	Full of possibilities
História	A BACKPACK CAN HOLD MUCH MORE THAN JUST OBJECTS. A backpack is not just a container, but first and foremost a travelling companion that shares with us and keeps all our experiences, emotions, feelings and stories. The Italian brand Invicta tells this truth showing the virtually countless answers to a simple question: "What is your Invicta full of?"
Filosofia	A backpack is not just an object container, but first and foremost a travelling companion that shares with us and keeps all our experiences, emotions, feelings and stories. That's why the film starts with a question: "What is your Invicta full of?" Hence a flow of scenes, each telling a different experience lived by a different protagonist: various situations defined and interpreted by a superimposed line that answers the initial question. And the answers turn out to be virtually countless, just like the content (physical and metaphorical) that each of us can put in or take off their backpack every time we live a new experience. Such truth is then synthesized by the final line "Full of possibilities".
Tipo de Mídia	Televisão
Comprimento	31 seconds
Chief Creative Officer	Giovanni Porro
Director de arte	Michele Sartori
Produtor executivo	Lorenzo Ulivieri
Director criativo	Aureliano Fontana
Director criativo	Bruno Vohwinkel
Realizador	Edoardo Lugari
Redator	Anita Rocca
Director de fotografia	Marcello Dapporto
Editor	Nicola Mucelli
Produtor	Annalisa Bronzi
Colorist	Daniel Pallucca
Produtor da agência	Silvia Lo Cascio
Produtor da agência	Davide Signorelli
Supervisor de conta	Chiara Colombo
Pós-produção	Jacopo Ardit
Produtora	The Family
Música	Papamusic