Giovanni Porro
Executive Creative Director at Havas Milano
Milano, Itália
TituloThe History of the Mausoleum of Augustus
Agência
Campanha The History of the Mausoleum of Augustus
Anunciante TIM
Marca Fondazione TIM
Data da primeira Transmissão/Publicação 2018 / 3
Sector Empresarial Instituições, organizações não governamentais
Filosofia One of the most significant monuments in Rome is the Mausoleum of Augustus. In its over 2,000 years of existence the Mausoleum has lived several lives. But during the last 80 years it has been abandoned. Fondazione TIM decided to restore the Mausoleum to its former glory. How to celebrate the beginning of the restoration project? We launched a dedicated website. An interactive journey in twelve chapters. Each age of the Mausoleum is represented by a symbol. At the end of each chapter, each symbol breaks up into thousands of pieces and creates a new figure, representing the following age. Digital advertisement created by Havas, Italy for Fondazione TIM, within the category: Recreation, Leisure.
Tipo de Mídia Interatividade
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