Chris Murphy
Editor at Relish Editing
Minneapolis, Estados Unidos
TituloCourage Amanda
Agência
Campanha Courage is Beautiful
Anunciante Unilever
Marca Dove
Data da primeira Transmissão/Publicação 2020 / 4
Sector Empresarial Saúde, higiene e produtos farmacêuticos
História In times of crisis we are reminded that beauty isn’t about how you look, but what you do. And during the pandemic, frontline workers demonstrated the epitome of this beauty, showing us there is no greater expression of yourself than the qualities of selflessness, compassion and bravery. After long hours and double shifts, they looked exhausted, with deep, skin-blistering marks across their faces left from protective masks. Despite their appearance, they were resilient, continuing to fight day after day to save lives. We saw beauty in this courage. Our idea was simply to honour them by featuring their powerfully beautiful portraits in DOOH, thanking them directly for their selfless care while showing the world that Courage is Beautiful.
Tipo de Mídia Imprensa e publicações
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