After graduating from the University of Michigan, Steve began his advertising career at Kenyon & Eckhardt as a media planner and buyer. He later joined Foote, Cone & Belding Chicago where he was responsible for national planning, sports sponsorships and coordination of local distributor plans on Coors Light and the Coor's U.S. Expansion Plans. After moving west to work on the Nissan account at Chiat/Day, Steve joined the ranks of RPA in 1994 to run the regional media portion of American Honda. As Director of Media Planning he continues to work on regional marketing as well as the national Acura business and Pioneer Electronics.