Titulo | Into HBO |
Agência | Droga5 |
Campanha | Into HBO |
Anunciante | Home Box Office, Inc. |
Marca | HBO |
Data da primeira Transmissão/Publicação | 2016 / 6 |
Sector Empresarial | Programas e canais de televisão e rádio |
História | Exactly how obsessed are you with Game of Thrones, Silicon Valley and Last Week Tonight with John Oliver? HBO tests the depths of your nerd knowledge in a new campaign from Droga5—the agency's first work for the paid cable network—that sends you down a rabbit hole on Instagram, where you answer trivia to solve clues leading to fun prizes. The Game of Thrones contest came first, rolling out Friday—and is, unfortunately for you GoT fans, already officially over. But you can still take the quiz, which works like this: It opens on the familiar static screen that HBO uses at the beginning of each show. Clues are written in the captions; you click on tags in the photos to answer the questions and move to the next screen. There are lots of dead ends, featuring amusing original videos from the show's stars, and you have to go back and try again. The first person to get all the way through the puzzle is the winner. |
Tipo de Mídia | Interatividade |
Comprimento | |
Produtora | Pet Gorilla |
Chief Creative Officer | David Droga |
Chief Creative Officer | Ted Royer |
Chief Creative Officer | Sally-Ann Dale |
Director criativo | Erik Hogfeldt |
Equipa criativa | Toby Treyer-Evans |
Equipa criativa | Laurie Howell |
Equipa criativa | Evan Barkoff |
Equipa criativa | David Spradlin |
Equipa criativa | Niklas Lindstrom |
Equipa criativa | Alice Tam |
Equipa criativa | Samantha Deevy |
Equipa criativa | Tom Hyde |
Equipa criativa | Kristoffer Aldorsson |
Equipa criativa | Caitlin Chandler |
Equipa criativa | Michelle Villarreal |
Equipa criativa | Katia Billings |
Public Relations Expert | Home Box Office, Inc. |