Markus Ruf
Concepteur / rédacteur at Ruf Lanz Werbeagentur
Zürich, Suíça
TituloNew Swiss banknotes help children with a missing hand 20
Agência
Campanha New Swiss banknotes help children with a missing hand
Anunciante Give Children a Hand
Marca Give Children a Hand
Data da primeira Transmissão/Publicação 2019 / 12
Sector Empresarial Consciencialização social sobre descriminação racial / étnica / minorias / portadores de deficiências
Legenda Help children with a missing hand to live their dreams
História "Give Children a Hand" is a Swiss charity that gives children with physical disabilities access to modern hand prostheses. In order to help as many affected children as possible, the charity is dependent on financial support. Therefore a touching donation campaign should be created. Solution & Cultural Context: A new banknote series was introduced in Switzerland in 2019 - for the first time in 20 years. In the country of the banks, the launch of a new banknote series always gains a lot of attention. This time in particular: for the first time in its history, Swiss banknotes no longer portray famous personalities. Instead, the defining visual feature is the human hand. We made creative use of this for the campaign. The donors' money becomes the children's new hand. And it enables them to do all the things they wouldn't otherwise be able to do: ride a bicycle, confidently stretch out their hand at school, etc. A separate motif was developed for each monetary value. So we had the chance to address small donors as well as major donors.
Tipo de Mídia Imprensa e publicações
Director criativo
Director criativo
Director de arte

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